Lecture of Sergey Brin on Search and Online Business

Today morning, I saw this lecture of Co-founder of Google Mr. Sergey Brin about 40 minutes.

Billions of searches are done by us daily and these searches are useful for spreading our business links from one corner of world to other corner of world. In real sense, Sergey Brin utilized his capacity and efficiency for the welfare of human being.

Now, I am explaining what, I learned from his lecture

Sergey Brin

Why Google?

Sergey brin told that online business is mixture of search and technology and google plays biggest role in it. His interview was taken by Marti Hearts who is also professor in school of information at UC Berkeley. . So, the lecture of Sergey Brin was in question and answers form. But many important and useful facts came after watching this lecture. Sergey brin told that every invention came to us with an idea. Google was also invented through our ideas to provide knowledge to all those who search on a single box. He also explained that his team also made quality of content by creating page rank after study of each online link. He also developed graph analysis of link structure with advance algorithm. Main aim of making google to provide useful information to final users without wasting time in each search query in old pages.

Advertising Network

Sergey Brin also told about his advertising project and its importance in online business. He told that his company has large number of partners who shows adsense codes in their sites and earn money from them. One side, it is helpful to adsense publisher and on the other side, it increases online business.

Answer of AUDIENCE’s question

Q: 1. Time that you developed and released Google there were other search engines that had been accepted as the standard and were considered to work fine and so on. What is it that inspired you to go back to the drawing board, create a new search engine, and release it?

Answer by Sergey Brin:

Great question. So at the time there were probably five major search engines or so. And you might not even remember some of them. I don't know. People here are pretty young. But what we found was we-- kind of by accident almost—we found that this processing of the link structure of the web, we could create a search that was better in important ways. In ways that these search engines had ignored. And also they had decided that the search wasn't that important at the time. All the search engines wanted to be Yahoo! which at the time, and actually until relatively recently, didn't have a search engine at all except one
That it licensed. So we found that it was actually-- we thought we'd give it a try. That's another I think important thing. There was relatively little downside to trying. I mean, we thought we have something that was pretty good and we were able to get little bit of funding for it. We didn't need huge amounts. And my adviser assured me that could give it a try and if it didn't pan out, could come back to the PhD program, which I still need to finish. I’m technically on leave of absence. So we gave it a go.

Q: 2 AUDIENCE: I have a question on the-- to follow-up the China question. So Google's mission is to organized the worlds information and make it universally available. So the fact that Google is censoring, does it violate this mission in not making it universally available

Answer by Sergey Brin:

But in general with respect your question in terms of making information universally accessible and useful, it's not very useful if it’s not there at all. And in fact we have had our side shut down multiple times, altogether blocked out of China. In fact had the news site shutdown in China and Blogger. And things kind of go up and down. And we have to make a judgment call combined with people who really care about the political situation there and human rights there.

Q: 3 AUDIENCE: Hi.My question is regarding The future of Google. I know Google started off as search, but in the recent years they have been rolling out more desktop software like Google desktop search, like Google Earth or Picasa. Is that where the company is headed towards a more desktop environment rather than focusing on the search?

Answer by Sergey Brin

That’s good question. Yeah, initially we didn’t have desktop software Yeah; initially we didn’t have desktop software because we didn't really have the expertise for writing it. And there are some cross-platform issues and we're not—our desktop software is not on as many platforms as I'd like. It's also a little bit more work for users to get to because you actually have to download and install an application. But over time we've had things that we felt required desktop software to have a really great user experience. And you couldn't really have Google Earth in today's browsers. Maybe in tomorrow's browsers you can build Google Earth. But fortunately more and more, the browsers are becoming more capable. So we can do things like Google Maps, which is actually pretty close to Google Earth, and Gmail which because a pretty well-m featured email client just in the browser. I think we're going to continue to use both. I'm actually hoping we won’t have to have as many clients because of those install issues and things like that. But we'll do whatever it takes in order to deploy the services we want.







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Accounting Education: Lecture of Sergey Brin on Search and Online Business
Lecture of Sergey Brin on Search and Online Business
Accounting Education
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