Easiest Way to Increase Return on Adwords Investment

Google company is providing two types of commercial products. One is Google adsense and other is Google Adwords. Google shows Ads in his search engine. On every click, google pays some percentage to its partners adsense publishers. On the other side, Google gets money from advertisers under Google adwords programs. So, this money will be the investment of advertisers. If you are the advertiser who is showing the ads online, then you can increase your return on Adwords Investment ( ROI )by using following simple idea.

#1. Creating report by selecting campaign performance button and clicking invalid click and invalid clicks Rate.



{ Note: Google does not charge your account for invalid clicks that we determine were generated by prohibited methods. Data about Invalid Clicks and Invalid Clicks Rate (the percentage of clicks filtered out of your total number of clicks) can be included in Account Performance and Campaign Performance reports. }


#2. To Reduce the Number of Invalid Clicks by Contact the Ad Traffic Quality team at Adwords Help Center



If you are seeing high percentage of invalid clicks in report, then for protecting your adwords investment, you can contact the ad traffic quality team at adwords help center. Google employees are ready for providing 24 hrs service to advertisers. They will check and response you.



# 3. Use Website Optimizer Tools with Google Adwords Tool

With using website optimizer, you can test your site's quality landing page by changing image or contents for making a good impression and will bring many visitors to your site. A poor quality landing site will hurt you and only bring traffic that really doesn’t care about your site or what you are selling.

# 4. Use Geotargeting

AdWords allows you to reach people in 250 countries. But you can not deliver in 250 countries. Due to this, you should not waste money on all those clicks?

Define your target geographicaly. You have the possibility to choose the places you want your ads to be shown, in your AdWords account. Try not to play the generous, because your budget is at risk.

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